Who Started Instagram and Why?

Table of Contents

  1. Introduction
  2. The Founders of Instagram
  3. Birth of a Social Media Giant
  4. Instagram’s Early Success
  5. Acquisition by Facebook
  6. Instagram’s Purpose and Impact
  7. Conclusion
  8. FAQs


In today’s digital age, social media platforms have become an integral part of our lives. One such platform that has revolutionized the way we share and discover visual content is Instagram. But have you ever wondered who started Instagram and why? In this article, we’ll delve into the origins of Instagram, explore its founders, and understand the driving force behind its creation.

The Founders of Instagram

Instagram was founded by Kevin Systrom and Mike Krieger. Kevin Systrom, a Stanford University graduate, had a passion for photography and had previously developed a location-based social media app called Burbn. Mike Krieger, a Brazilian software engineer, shared a similar interest in photography and was captivated by the potential of Burbn. Together, they embarked on a journey to create a platform that would transform the way people connect and share visual experiences.

Birth of a Social Media Giant

In 2010, Systrom and Krieger officially launched Instagram. Initially, the app was exclusive to iOS users, providing a simple yet powerful way to capture, edit, and share photos with friends and followers. The user interface was intuitive and allowed users to apply filters and effects to enhance their photos. Instagram’s minimalist approach and focus on visual storytelling set it apart from other social media platforms at the time.

Instagram’s Early Success

Instagram quickly gained traction among users who appreciated its emphasis on visual content and ease of use. The app gained popularity through word-of-mouth and soon amassed millions of users. Celebrities and influencers also started to embrace Instagram as a platform to showcase their lives and engage with their fan base. Its user-friendly features and visually appealing interface made it an instant hit.

Acquisition by Facebook

The success of Instagram caught the attention of Facebook’s founder, Mark Zuckerberg. Recognizing its potential, Facebook acquired Instagram in 2012 for a staggering $1 billion. The acquisition allowed Instagram to tap into Facebook’s vast resources and user base while maintaining its unique identity. This strategic move further solidified Instagram’s position as a dominant player in the social media landscape.

Instagram’s Purpose and Impact

At its core, Instagram aimed to be a platform that fostered creativity, self-expression, and connection through visual media. It provided individuals with a medium to share moments, experiences, and stories through captivating images and videos. Over the years, Instagram has evolved into much more than a photo-sharing app. It introduced features like Stories, IGTV, and Reels, expanding its capabilities and catering to diverse user preferences.

Instagram’s impact on society has been profound. It has revolutionized industries such as fashion, travel, and food by providing a platform for individuals to showcase their unique perspectives and creative endeavors. Moreover, Instagram has given rise to a new generation of influencers and content creators who have leveraged the platform to build personal brands and connect with audiences worldwide.


Instagram, founded by Kevin Systrom and Mike Krieger, has become a powerhouse in the realm of social media. Its inception as a platform centered around visual content revolutionized the way we share and consume media. Instagram’s success story highlights the importance of simplicity, innovation, and the power of visual storytelling. As the platform continues to evolve and shape our digital experiences, it remains a cornerstone of modern social media, inspiring millions of users to capture and share their moments in a visually captivating manner.


1. How did Kevin Systrom and Mike Krieger come up with the idea for Instagram?

Kevin Systrom, being a photography enthusiast, saw the potential in combining mobile photography with social media. He wanted to create a platform that would allow people to easily share their visual experiences with others. Together with Mike Krieger, they developed the concept for Instagram, focusing on simplicity and visual storytelling.

2. Why did Facebook acquire Instagram?

Facebook recognized the immense popularity and potential of Instagram. By acquiring the platform, Facebook aimed to enhance its own social media ecosystem and tap into the growing trend of visual content sharing. The acquisition allowed Instagram to leverage Facebook’s resources and reach a broader audience while maintaining its distinct identity.

3. How has Instagram influenced the creative industry?

Instagram has had a profound impact on the creative industry. It has provided a platform for aspiring photographers, artists, and content creators to showcase their work to a global audience. Many professionals in the fashion, travel, and food industries have gained recognition and business opportunities through Instagram. The platform has democratized creativity and given rise to new opportunities for artistic expression.

4. What are some of the key features that Instagram introduced over the years?

Instagram has introduced several key features to enhance user experience and cater to evolving trends. Some notable features include Instagram Stories, which allow users to share temporary content that disappears after 24 hours; IGTV, a long-form video platform; and Reels, a feature that enables users to create and share short videos. These additions have expanded Instagram’s functionality and kept it relevant in a dynamic digital landscape.

5. How has Instagram changed the way we connect with others?

Instagram has transformed the way we connect and engage with others. It has bridged geographical barriers, allowing people from different parts of the world to share their lives and experiences in real-time. Through likes, comments, and direct messaging, users can interact and form connections with friends, family, and even strangers who share common interests. Instagram has become a virtual community that fosters connections and fosters creativity.

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In conclusion, Instagram, founded by Kevin Systrom and Mike Krieger, has had a significant impact on the social media landscape. Its emphasis on visual storytelling, simplicity, and user-friendly features has made it a popular platform for sharing moments and connecting with others. The acquisition by Facebook further propelled its growth and innovation. As Instagram continues to evolve, it remains a dynamic force in the realm of social media, empowering individuals to express themselves, build communities, and leave their digital footprint on the world.


1. How can I create an Instagram account?

To create an Instagram account, download the Instagram app from your mobile device’s app store. Once installed, open the app and sign up with your email address or phone number. Follow the prompts to set up your profile, including choosing a username and adding a profile picture. After creating your account, you can start sharing photos and videos with your followers.

2. Are Instagram filters customizable?

Yes, Instagram offers a range of filters to enhance your photos, and some filters allow for customization. After selecting a filter for your photo, you can adjust its intensity by sliding your finger left or right on the screen. Additionally, Instagram provides editing tools to fine-tune aspects such as brightness, contrast, and saturation.

3. Can I use Instagram for business purposes?

Absolutely! Instagram provides various features and tools specifically designed for businesses. You can create an Instagram Business account, which offers additional features like

analytics, the ability to run ads, and access to Instagram’s shopping features. With a business account, you can showcase your products or services, engage with your audience through posts and stories, and even sell products directly through the platform. It’s a powerful tool for promoting your brand and connecting with potential customers.

4. How can I grow my Instagram following?

Growing your Instagram following takes time and effort, but there are several strategies you can employ. First, consistently post high-quality content that resonates with your target audience. Use relevant hashtags to reach a wider audience and engage with other users by liking, commenting, and following accounts in your niche. Collaborating with influencers or running contests and giveaways can also help increase your visibility and attract new followers. Remember to engage with your existing followers and respond to their comments and messages to foster a sense of community and loyalty.

5. Is Instagram suitable for all types of businesses?

While Instagram can benefit a wide range of businesses, its effectiveness may vary depending on your industry and target audience. Visual-based businesses such as fashion, travel, food, and lifestyle tend to thrive on Instagram due to its focus on imagery. However, with strategic content creation and a clear understanding of your audience, almost any business can leverage Instagram to build brand awareness, connect with customers, and drive sales. It’s essential to tailor your content and engagement strategies to align with your business goals and the preferences of your target audience.

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In conclusion, Instagram’s journey began with the vision of Kevin Systrom and Mike Krieger, who wanted to create a platform where people could share their visual stories. Over the years, Instagram has evolved into a powerful social media giant, revolutionizing the way we connect, share, and discover content. Its impact on the creative industry and its ability to bring people together is undeniable. Whether you’re an individual seeking self-expression or a business aiming to reach a wider audience, Instagram offers a dynamic platform to fulfill your goals. Embrace the power of visual storytelling and leverage the features and community of Instagram to make your mark in the digital world.

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